EXPLAINER VIDEO
Pro Helvetia’s innovative design sponsorship program
The challenge
Pro Helvetia promotes Swiss arts and culture with a focus on diversity and high quality. As the Swiss Confederation’s cultural promotion institution, they support projects that are of national interest. They selected Get It Studio to develop a series of explanatory videos aimed at applicants for Pro Helvetia’s innovative design sponsorship program.
Our approach
Design projects are eclectic by nature. Therefore we opted to use the intrinsic properties of a cube to represent Pro Helvetia’s initiative and appeal for submissions. Our aim was to be as clear and inclusive as possible to explain the application process to upcoming designers; so we devised a minimalist and geometric visual language. Therefore, we used the cube as a vector of communication to guide potential applicants, as they move from concept to prototype and from production to deployment to various media channels.
Design work grants, EP. 1/3 - Application condition
Design work grants, EP. 2/3 - Categories of support
Design work grants, EP. 3/3 - Production grant
Process
As we considered the initial mission statement, we realised that it would be counter-productive to reduce the message statement to a single video. We therefore suggested to split the appeal into 3 consecutive steps. This allowed us to shorten the length of the videos to 60 seconds each which is much more efficient to keep the attention of users.
The neutral colour scheme with red as the main focal colour was used to seamlessly integrate the videos in the UI of the designsswitzerland.ch website.
Style Frames
